How to find new clients using social media
There’s no doubt about it, Social Media is here to stay. Whether you’re in the office, attending a meeting or grabbing a coffee, you’ll notice everyone around you has a device in their hand or close by. They are connected. They are also potentially your customer. So how do you find them?
Let’s take a look at your existing customers social media activity. Now, let’s be clear, we only want to be looking at your best customers. The ones who, if you could, you would duplicate in a heartbeat. Make a list of their names and their company names. Now go and google them and don’t forget to take a look at their website too.
Make a list of all the different social media platforms they use and what they use them for. Do they use LinkedIn for business but they’re also on Facebook and use that for leisure interests?
It can be easy to find your clients social media accounts but not so clear as to why they hang out where they do. It’s time to build a quick survey and ask them their opinion. You can do this quickly, cheaply and easily on survey monkey. Ask them about each of the social media platforms.
- How often do they use each social media platform?
- Which is their favorite platform for leisure?
- Which is their favorite platform for business?
- Overall which social media platform is their favorite?
- What types of industry related information do they read on social media?
- What type of industry information, help and support can they not find easily on social media?
- What do they wish they could find on social media but can’t?
These questions will help you build your social media strategy. By giving your potential clients and customers relevant, engaging and valuable content on a platform they love using, you’re going to get noticed.
You can also actively seek out individuals and businesses that closely match your best clients and begin to engage with their content and posts. Providing relevant, helpful, engaging responses will help you begin a conversation you can later take off line.
Just remember, social media is the equivalent of walking into a business networking event. You wouldn’t expect anyone to buy from you on first meeting you. It’s likely you’ll discuss their challenges and provide valuable insight into how you’ve helped resolve these types of challenges before.
Once you know you have their attention and they see your value its time to invite them to take the relationship off line. Maybe you’re going to be in their area next week, invite them for a coffee, or you’ve noticed you’re both attending the same conference or exhibition as you. Or maybe the buying signal is so strong you know you the right thing to do is pick up the telephone and close the deal.
Social media is a great way to find and meet new customers and clients. As long as you are:
- Clear on target market
- Willing to actively listen
- Providing great content
…and building marketing funnels to help capture the leads you’re creating. You’ll soon begin to see results that will help your business growth.
Got a question about social media? Let us know in the comments section below.